Door hangers are an effective marketing tool to grow your new business or increase your existing one. Door hangers have a unique advantage over other direct mail
type advertising because they are front and center when your potential clients come home. A great looking ad with a clear message will catch your clients' attention right away and get them interested in what you have to offer.
Developing an excellent door-hanger ad
Developing an effective door hanger ad
might not be as simple as you might think. It's more than just putting your logo on a sheet of paper and punching a hole in the top. To begin with, the best door hanger ads are the ones that use good quality card stock paper. For the cost of advertising, you want to make sure that your ads are of sturdy quality to stay on the doors. It could mean the difference between your ad reaching your customers' hands, or blowing away in the wind and becoming neighbourhood trash. Secondly, your ad should scream the message you want to get across. People decide within a couple of seconds of looking at an ad whether or not they will continue to read it, or throw it out. If you can grab your audience's attention immediately, you are more likely to hold their interest throughout the entire ad. Finally, it is always a great idea and excellent business practice to offer some type of call to action. Whether it be a coupon, or a "bring it in” type ad, consumers respond more favourably to ads that are interactive. What a great way to get your potential clients to your business by offering them a complimentary service or special gift when they visit! Getting them in your door will allow you to wow them with your business, services and sales pitch.
Distributing your ads
You might wonder: now that you have an excellent eye catching door hanger with a call to action implemented, how do you get these out to your future customers? You want to make sure you have a way to monitor the delivery of your ads so they don't end up in the dumpster. You might be tempted, if you have the time, to deliver your door hangers yourself. Although this is definitely cost-effective, and you would know with absolute certainty that your ads were delivered in a safe and prominent manner, this isn't always the best choice. You need to be at your place of business when ad holders show up. Hiring a reputable company that works with you from start to finish is a cost-effective, time-saving and stress-free way to make sure that your door hanger ads are top notch, and delivered in a timely and safe manner. Reliable marketing companies will help you develop and print your ad, and supervise their staff during the successful delivery of your door hanger marketing ads. These companies know how to get your ads noticed, and delivered where they should be
. Spend your advertising budget well with a reliable marketing company that will work with you to get your clients in the door.