Door Hanger Distribution – Getting your Brand in the Door

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Door hangers are an effective marketing tool to grow your new business or increase your existing one. Door hangers have a unique advantage over other direct mail type advertising because they are front and center when your potential clients come home. A great looking ad with a clear message will catch your clients' attention right away and get them interested in what you have to offer.
 
Developing an excellent door-hanger ad
 
Developing an effective door hanger ad might not be as simple as you might think. It's more than just putting your logo on a sheet of paper and punching a hole in the top. To begin with, the best door hanger ads are the ones that use good quality card stock paper. For the cost of advertising, you want to make sure that your ads are of sturdy quality to stay on the doors. It could mean the difference between your ad reaching your customers' hands, or blowing away in the wind and becoming neighbourhood trash. Secondly, your ad should scream the message you want to get across. People decide within a couple of seconds of looking at an ad whether or not they will continue to read it, or throw it out. If you can grab your audience's attention immediately, you are more likely to hold their interest throughout the entire ad. Finally, it is always a great idea and excellent business practice to offer some type of call to action. Whether it be a coupon, or a "bring it in” type ad, consumers respond more favourably to ads that are interactive. What a great way to get your potential clients to your business by offering them a complimentary service or special gift when they visit! Getting them in your door will allow you to wow them with your business, services and sales pitch.
 
Distributing your ads
 
You might wonder: now that you have an excellent eye catching door hanger with a call to action implemented, how do you get these out to your future customers? You want to make sure you have a way to monitor the delivery of your ads so they don't end up in the dumpster. You might be tempted, if you have the time, to deliver your door hangers yourself. Although this is definitely cost-effective, and you would know with absolute certainty that your ads were delivered in a safe and prominent manner, this isn't always the best choice. You need to be at your place of business when ad holders show up. Hiring a reputable company that works with you from start to finish is a cost-effective, time-saving and stress-free way to make sure that your door hanger ads are top notch, and delivered in a timely and safe manner. Reliable marketing companies will help you develop and print your ad, and supervise their staff during the successful delivery of your door hanger marketing ads. These companies know how to get your ads noticed, and delivered where they should be. Spend your advertising budget well with a reliable marketing company that will work with you to get your clients in the door.

5 Ways Door Hangers Can Get You New Customers

Door hanger advertising is one of the most popular old school ways to advertise businesses in a specific location. Did you ever wonder how they can work for your company’s advertising campaign? Here are five ways to use door hangers as a way to get your point across.

1. Door hangers can be used to introduce a new company to a neighborhood. The easiest way to gain a new customer’s attention and get them to hear about your company is to place yourself in a location that is very hard to miss…like their front door. Having a door hanger on their door basically makes it hard for them to ignore your advertisement, which in turn makes it harder for them to stay unaware of your company’s existence. 2. Show off a menu. A favorite advertising method of takeout restaurants and delis around the world, door hangers are a perfect way to show off a new menu. If you show people what your restaurant offers, there’s a pretty good chance that they will want to buy some food from you. You don’t need to limit this tactic to the restaurant industry, either. Realtors, computer repair specialists, and cellphone companies have all used this method with a certain amount of success.

3. Announce major sales, announcements, and events through door hangers. Trying to put together a major promotional event? Door hangers are the best and easiest way to invite the whole neighborhood, or at the very least, tell the whole neighborhood about it. They are eye-catching, and can be distributed to every house in town. It’s the easiest, and most direct way to get the attention of an entire neighborhood.

4. Use the door hangers as a "bring a friend” pass for your biggest sales, or as a way for customers to refer friends in exchange for an added discount. Since door hangers are easy to hand to a friend, you can use that to your advantage by offering special sales and contests that are privy only to those who bring a friend. This gets more people in your store’s doors, and it also shows you how effective door hanger advertising can really be.

5. Use the door hanger advertising campaign to find out how people actually feel about your company. All you have to do to get more feedback from customers is to offer a special freebie for completing a survey attached to the hanger, and wait for the results to pour in. You might find out a lot about how people view your company.

As one of the most inexpensive methods of traditional advertising, door hangers can be the solution your company needs to have in order to grow its customer base. Learn what options are best for your company by contacting a Front Door Advertising specialist today!

Effective Marketing with Door hangers

If you're seeking an effective marketing method, consider door hangers. Companies such as Front Door Advertising specialize in effective door hanger campaigns and will work with you to get the best results. If you're unfamiliar with door hangers, they are slips of paper --- usually approximately 4 by 11 inches in terms of the dimensions --- with a hole and slit on the top that allows you to hang the slip on the door handle.

 

Door hanger advertising is an extremely efficient marketing method that enables you to connect with your target audience. Unlike mailers, door hangers don't get lost in the shuffle, nor are they dismissed as 'junk mail.' Door hangers also don't require the expense of mailing, though you will need to hire a representative to go door-to-door to distribute the door hangers. Although, it should be noted that this can serve as a great in-person marketing opportunity. Door hangers can also be used to complement a door-to-door marketing campaign, providing salesmen with an opportunity to connect with prospects who weren't at home when they visited the residence. Door hangers can also be used to provide notifications to existing clients or customers. For instance, a lawn service could use door hangers to provide a bill to clients who weren't at home to provide payment at the time services were rendered.

 

Door hangers are extremely noticeable, as they're relatively uncommon. This makes them an attention-getting method for connecting with prospective clients and customers. This relative uncommonness is also beneficial from a marketing perspective because it makes the door hangers more memorable and memorable is exactly what you want when it comes to any advertising or marketing campaign!

 

Door hangers are also much more effective than a business card or flyer stuck in the door, as these often get caught up with the wind and blown away. Plus, these less traditional marketing methods, such as sticking flyers in doors, can be viewed as somewhat unprofessional, as they're often homemade flyers, printed on low quality paper.

 

What's more, you can also include coupons within the door hanger, which makes them even more effective as a marketing technique. Studies have shown that people are more apt to keep marketing materials that include coupons, plus consumers are also more apt to make a purchase when they're getting a discount thanks to a coupon promotion.

 

Door hangers can be printed in all color or color on the front, with black and white on the back. They can also contain a fair amount of information --- much more than a small business card or a small banner ad --- so there's plenty of opportunity to pitch your product, service or other offering.

 

In short, door hangers are an effective marketing method that's sure to offer a strong return on investment.


Opportunity Can Knock, But It Can Also Hang, Too


There are hundreds of different ways to advertise on the market, ranging from the tech savvy to the old school to the ridiculous. Technology-based ads are definitely seeing an uptick in popularity, but the fact is that some of the more traditional methods have been proven to work time and time again. One of the best old school advertising method is using door hanger ads to get your client base’s attention.

Unlike pop up advertising and mailers, door hanger advertisements have been linked to a higher rate of return. People are more likely to pay attention to a door hanger than a website popup banneror junk mail ads. Better still, unlike other forms of advertising, door knockers can be used for just about any kind of business – whether it’s gyms, restaurants, local laundry services, or even cell phone providers.

So, if you’re a business owner who is looking for a cost effective way to advertise your products and services locally, what are you waiting for? Opportunity is knocking, and it’s waiting for you to hang with it!

From Their Door Directly To Yours

There are lots of promotional marketing products that claim to grab the attention of potential customers, but how many of them actually work? How many can keep them captivated long enough for them to truly see the benefits your business has to offer? How much business are those classified ads and junk mail investments really bringing in?


Door hanger ads, unlike junk mail, are impossible to ignore. When was the last time you really took a good look at the seemingly random advertisement stuffed into your mailbox? Why would you expect anyone else to do any different? An ad that hangs from your doorknob, on the other hand, is unavoidable. It stands between you and the inside of your home! How could you not read it as you settle in for the day?


Door hangers are an effective marketing tool for both new businesses seeking potential clients and existing businesses seeking growth. They have a distinct advantage over direct mail advertising in that they are front and centre without being overly obnoxious. The perfect advertising door hanger with a clear message, handled through a competent door hanger ad distribution company, will catch and hold a customers’ attention like no other ad can. They’ll be interested in what you have to offer.


You have to find the right door hanger distribution company, though. It’s not as easy as you might think to design and distribute ads .It’s so much more than putting your logo on a piece of paper and punching a hole in the top. There are lots of considerations to take into account, like good quality stock card paper; you don’t want your ad blowing off into the wind to land in a gutter. It also has to be eye-catching and succinctly informative; most customers decide within the first few seconds whether or not they are going to continue reading an ad. If you grab their attention at a glance, then your likelihood of holding that attention and reaching a customer is much higher.


As far as the door hanger distribution you want to be selective here as well. You may think that depositing your onto doors yourself is cost effective, but it actually places you at a disadvantage. You want to be at your place of business when customers show up, and they will if you follow the advice of a professional like doorhangerdistribution.org. Hiring a reputable company from start to finish is always the best policy. You believe in your business, or you wouldn’t be running it. Show your faith by hiring a professional and boldly putting out your name. They know how to make your ad memorable, and they know where to put them.

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With Front Door Advertising's direct mail and door-hanger programs, we went to 280-300 leads per month. Those are real numbers that add real profits to our bottom-line.
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